The "Safer" Hair Dye Ingredient That's Now the 2025 Contact Allergen of the Year: Toluene-2,5-diamine sulfate (PTDS)

A chemical often marketed as a gentler alternative in PPD-free hair dyes has a new spotlight: toluene-2,5-diamine sulfate (PTDS) has been named the Allergen of the Year for 2025 by the American Contact Dermatitis Society (ACDS).

PTDS, also called toluene diamine sulfate or 2,5-diaminotoluene sulfate, is an aromatic amine commonly used in:

- permanent and semi-permanent hair dyes
- bleach-toners
- other coloring products

It's frequently found in "PPD-free" formulations as a substitute for paraphenylenediamine (PPD), the classic culprit behind many hair dye allergies. While it helps some people with PPD allergy avoid reactions, PTDS itself is a potent contact allergen—often underdiagnosed because it's not routinely included in standard patch test series!

Patch test positivity rates show its relevance: around 1.4–1.7% in North American and European data, with one Australian study reporting up to 12.9%.

Hairdressers and frequent home hair dyers face the highest risk of sensitization. Reactions typically cause allergic contact dermatitis, manifesting as an itchy, inflamed scalp soon after dyeing. Cross-reactivity with PPD is common, and about half of those allergic to PPD may also react to PTDS.

The ACDS chose PTDS to highlight its dual nature: a helpful option for some, but a growing source of allergic reactions that deserves more awareness and testing.

Many patients with itchy scalps after dyeing are reacting to PPD, and switching to PTDS-containing "PPD-free" brands may only transfer the problem.

For better tolerance in PPD-allergic cases, patients may try products with modified alternatives like Me-PPD (found in Wella Koleston Perfect).

The takeaway? If hair dye causes reactions, don't assume "PPD-free" is automatically safe - patch testing for both PPD and PTDS may be the key, and clinicians may push for PTDS inclusion in future standard screening panels.

This designation serves as a reminder that even "alternatives" can carry hidden risks in the quest for the perfect color.




Contact Dermatitis - An Approach to Treatment (click to enlarge the image).

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