"Trapped by Allergy" - EAACI Awareness Campaign

Coinciding with EAACI Congress 2014 in Copenhagen, Denmark, EAACI and Asthma-Allergy Denmark presented a visibly striking perspective on how allergic diseases are perceived by many patients -- "Trapped by Allergy" -- a person who is literally 'trapped' in a large box with the word ALLERGY written on it, will provide passers-by with information about the disease, its risk factors, the importance of early diagnosis, prevention measures and currently available treatments.

Read more here: http://www.infoallergy.com

Allergy is a public health problem of pandemic proportions that affects more than 150 million people in Europe, where it is the most common chronic disease. According to experts, 1 out of every 3 children have an allergy and they expect the disease to affect more than 50% of all Europeans in 10 years’ time. Furthermore, up to 1 in 5 allergic patients suffer a serious debilitating disease and are in fear of death from a possible asthma attack or anaphylactic shock. Anaphylaxis is a severe, generalized allergic reaction largely caused by food, drugs or insect bites.

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