"Allergy-friendly" chocolate bars?

Enjoy Life Foods has launched a new "allergy-friendly" chocolate bars called "boom CHOCO boom" which are advertised as the first dairy-, nut- and soy-free chocolate bars (not shown in the picture).

According to MarketWatch:

"More than 12 million Americans have food allergies, and diagnoses are on the rise. Eight foods, including wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish, account for 90 percent of all food-allergic reactions in the U.S."


Eight top allergens account for 90 percent of all food allergies. See more Allergy and Immunology mind maps here.

"Approximately 3.3 million Americans are allergic to peanuts or tree nuts and another 30 to 50 million are lactose intolerant. Safety concerns around cross-contamination or the use of dairy-based ingredients cause people with these conditions to avoid most mass-produced chocolate.

Enjoy Life Foods' boom CHOCO boom bars get their delicious chocolatey taste from dairy-free rice milk as opposed to cow's milk, and are made in a dedicated nut- and gluten-free facility.

"Until now, most packaged chocolate bars were strictly off limits to anyone with food allergies because of the ingredients used and/or the prevalence of nut warnings," says Nancy Curby, Director of Marketing for Enjoy Life Foods. "Now, food-allergic chocolate lovers throughout the U.S. can safely enjoy the chocolatey taste sensation of boom CHOCO boom bars and easily find them where they regularly shop."

References:

Ahhh...Chocolate Is Now a Delicious Reality for People with Food Allergies. MarketWatch.
"Chocolate Allergy" is actually due to cockroach in chocolate - up to 60 insect parts per 100 gm bar "acceptable". ABC News, 2012.
Food Allergy: A Short Review. Allergy Cases.
Chocolate from Wikipedia, the free encyclopedia
Image source: Wikipedia.

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